Let’s face it, do it yourself marketing isn’t going to cut it in today’s marketplace. Top orthodontic practices partner with dedicated professionals who specialize in honing their branding, enhancing their online presence and most importantly attracting and capturing new patients. If you want to run with the big dogs, you are going to have to invest some cash in a smart marketing strategy that focuses on the following:
Building Your Brand
If you are not sure what I mean by brand, then it means you don’t have one. Your practice needs more than a cutesy logo, you need a cohesive identity that separates you from your competition. Choose a company that has passion for brand building and that will work with you as a partner to develop your vision for your practice.
Custom Websites
Is your site optimized to convert visitors into new patients? If not, then it’s time for a change. Your website is more than just a window into your practice, it should serve as an extension of your front desk. Make it easy for someone who is looking for orthodontic treatment to find a match with your practice. Your marketing company should be able to generate custom content and design that goes beyond the cookie cutter site.
Social Media
You may have a social media maven on your team, but do they really understand the best times to post, what type of content attracts patients to your practice and how to optimize posts to build a strong following? Social media is a powerful practice-building tool, make sure the company you choose is an expert at maximizing its value.
Search Engine Marketing
Today’s new patient is online. They live on their smartphones, laptops and tablets. Your practice should have a strong search engine marketing component to meet these new patients where they are. The right marketing team will create a strategy to get you noticed online and turn shoppers into patients.
When choosing a marketing firm, make sure you are getting an expert in all of the above area. Remember, bigger isn’t always better. While the bigger companies seem to offer everything including the kitchen sink, smaller agencies tend to have fewer clients and can offer a more custom end product that you won’t see anywhere else. You may receive faster more personal customer service.
Have questions about your smart marketing plan? I can help! Let’s talk. Email me today at Allison@smartpracticeconsul
